James Cashmore

My background is in marketing, business development and general management, with over 20 years’ experience in highly successful FTSE 250 companies across a range of sectors including retail, financial services, travel and member services. From 2000 to 2008 I was a director of Homeserve, the fast growing home emergencies business, with responsibility for consumer marketing and for Homeserve’s business partner relationships with major brands in the utility, retail, manufacturer and financial services sectors.

My areas of expertise include strategy, marketing, customer relationship management, business development, leadership development, start-ups, turnarounds, mergers and acquisitions, partnerships and joint ventures, growth, restructuring and change management. Throughout my career I have often been involved with running and supporting smaller and newer divisions, so I understand how it feels to operate in an entrepreneurial environment. I have an MA(Hons) from the University of Cambridge, and an MBA (with distinction) from Warwick Business School.

At Portfolio Directors, I provide marketing advice and support to our clients, as well as co-ordinating our own business development activities. Alongside my work at Portfolio Directors, I am currently working on a major international project on the ethical consumer, as well as being a non-Executive director for two growth businesses – MashSport (a web business bringing the grassroots sporting community together) and Contact4Me (a personal assistance business, founded in the wake of the 7th July bombings in London). I also spend time mentoring and advising leaders in social enterprises and other values-driven businesses.

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INCREASE YOUR IMPACT
as a non-exec, why not:

Course
what is being a non-exec director all about? You learn what’s involved and what’s expected.

Coaching
confidential one-to-one sessions with an experienced non-exec who will guide you and develop you.

Community
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non-exec resources


Secretarial
Work smarter, not harder – admin support that can really make a difference.

Insurance
Don’t leave yourself exposed, make sure that you have the right insurance in place.

Research & Credit Check
Make sure that you understand potential clients.

financial awareness
Are you worried that you don’t really understand a profit and loss?

Documents templates
Don’t reinvent the wheel, we’ve probably already done that!

Find your position
The hows, whys and where are they hiding.

Online presence
They will google you...

Books
Recommendations and reviews.